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The Importance of Networking and How to Do It Effectively

June 20, 2023

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This is the GetOutPass blog. It's where we explore topics we're interested in. We hope you'll find them useful too! Feel free to stay and explore.

Have you ever heard the saying, "It's not what you know, it's who you know"? Well, when it comes to networking, that saying holds a lot of truth. Building connections with people can open up so many doors, whether you're looking for a job, seeking advice, or just wanting to expand your social circle. 

But let's be real, networking can be intimidating and overwhelming, especially if you're new to it. And that's why we're here to share some tips on the importance of networking and how to do it effectively, without feeling like you're wearing a suit of armor. So let's dive into the world of networking!

Benefits of Networking

The perks of networking are no laughing matter! Are you feeling stuck in your career? Maybe you'd like to hear some helpful advice from a seasoned industry professional. Or perhaps you're just looking to broaden your horizons and meet some new faces. Whatever your motivation, networking can provide a whole plethora of benefits that will help you grow both personally and professionally. Check it out:

  • The world truly is your oyster with networking. When you start expanding your social circle, you're going to meet all sorts of people in all sorts of industries. Networking gives you a much wider range of career opportunities, which might just land you your dream job. Yowza!
  • Who doesn't want to be taken under a mentor's wing? Mentoring is a fantastic way to gain valuable insights from someone who has been there, done that, and knows the ropes. Networking is your first step towards finding someone who can take you under their wing, answer your questions, and offer advice.
  • It's crucial to grow, develop, and push yourself out of your comfort zone. Networking provides you with the opportunity to learn from others, challenge your own ideas and thoughts, and grow your skills. Plus, it's an excellent way to step out of your bubble and meet new people.
  • And last but not least, why not expand your social circle while you're at it? It's always nice to make new friends and acquaintances who share similar interests or backgrounds. Who knows, maybe you'll end up with a new buddy to watch movies and play sports with!

Types of Networking

In-person networking events, online networking through social media and LinkedIn, and one-on-one meetings or coffee dates are all types of networking that can help you build connections and expand your career opportunities. Let's take a closer look at each of these networking options.

In-Person Networking Events

These are events that allow you to meet people face-to-face and make meaningful connections. Attending conferences, business summits, job fairs, and industry meet-ups are all in-person networking events. These events are great for networking because they provide an opportunity to share ideas, work on projects together, and even get referrals and job leads.

Online Networking

Online networking involves using social media platforms like LinkedIn, Twitter, and Facebook to meet new people. These platforms provide a platform to engage with people in your industry or people you would like to work with. Join groups, share industry news and best practices, and engage with other members of the community. Online networking helps you stay on top of trends and keeps you relevant.

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One-on-One Meetings

One-on-one networking activities such as coffee meetings provide an opportunity to build deeper connections with people. Schedule informal meetings with people in your network or people you want to network with. Use these meetings as an opportunity to discuss industry topics, learn from each other, and share experiences.

Choosing the right type of networking activity that suits your style can boost your career growth and opportunities. Whether an in-person networking event, online platforms you are comfortable with, or one-on-one meetings to build deeper connections with individuals you meet, you can effectively network your way to new heights in your career.

Tips for Effective Networking

But let's not forget about the importance of making these connections effectively. To do this, we've got some tips for you:

Be Authentic and Genuine

No one likes a fake, so be yourself when you're making connections. Don't come across like you're just trying to use someone for your own benefit.

Start With People You Already Know

Networking is not always about attending big public events or conferences; it can be as simple as connecting with people you already know! Reach out to old colleagues or classmates, or even people in your own industry through social media. Starting with people you already know can make the whole process less intimidating.

Come Prepared

Before attending any networking events, do some research beforehand and prepare some questions or conversation starters. This can help break the ice and create more meaningful conversations that lead to lasting connections.

Set Goals and Make a Plan

What are you trying to achieve through networking? Whether it's finding a new job or building brand awareness, set achievable goals and create a plan to help you get there.

Don't Forget To Follow Up

This is often the most neglected aspect of networking, but it is key! Once you have made connections, don't forget to follow up with them through email or even social media. This helps maintain the connection and shows that you are interested in continuing the conversation.

Extra Tips: Overcoming Networking Challenges

Concluding paragraphs are so overused, don’t you think? So instead, let us share with you some extra tips to supercharge your networking efforts:

  • Networking can be daunting, especially if you're shy or scared of being rejected. But it's cool, you're not the only one, we've all been there. 
  • It's essential to overcome these fears, so you can make valuable connections that can help boost your career. 
  • Practice is key here, so try role-playing difficult conversations with friends or colleagues. 
  • Scheduling time in your calendar to attend networking events is also helpful. Make it a priority, just like meeting a work deadline or going to the gym. 
  • Don't forget to take breaks and breathe. Don't be too hard on yourself! 
  • Remember, networking is all about making connections and building relationships. It's not a one-off thing, so don't put too much pressure on yourself. Instead, focus on making genuine connections with people and just have fun!